Marketing strategy for wellness brands

Your marketing should be aligned.

If you're a therapist, a yoga teacher, a Reiki healer, a retreat leader, or anyone else building an independent wellness brand, you're probably great at the work and exhausted by everything around it. The posting. The strategy. The rules.

That's where we come in.

mi·cro·dose mar·ke·ting(n.)

The practice of building your marketing in small, consistent, non-overwhelming steps instead of trying to do everything at once. Rooted in the belief that showing up imperfectly and regularly beats a perfect strategy that never gets executed. Focused on doing what fits your life, your business, and the way your clients find you.

You don't need to be everywhere. You need to be somewhere, consistently, answering the questions your community is asking.

A simpler way to show up online consistently.

Marketing services built like a menu.

Most marketing agencies sell you a package whether you need it or not. We don't. The full Microdose menu is built so you can pick exactly what you need: a one-time consultation, a strategy package, a single service, or an ongoing partnership built from the menu.

Transparent pricing. You scan the menu, pick what fits, and book the next step on your own terms.

A woman and a man are laughing and relaxing in a bathtub indoors. The woman has red hair and is wearing a gray sweater. The man, sitting with his legs up on the edge, has dark hair and is wearing a blue shirt. There is a tall green plant behind them, and candles on the wooden floor near the bathtub. Large windows are visible in the background.

About Microdose Marketing

We're not a big agency. We're not going to pretend we are.

Microdose Marketing is Kelly and Mike Raposa, based on the Southcoast of Massachusetts. Kelly leads strategy, content, and client relationships. Mike handles the technical and analytical side- operations, data, and the occasional custom solution when marketing alone isn't enough.

We work with a small number of wellness brands at a time. On purpose. Because the work is better that way and we actually like the people we work with.

Kelly has a Reiki master certification, knows her way around a tarot deck, and can name almost every crystal she's ever held. She also knows how to write a caption, build an SEO strategy, and figure out why your inquiry form isn't converting. The woo and the strategy live in the same brain.

Who this is for

Independent wellness brands- yoga studios, retreat centers, Reiki practitioners, sound healers, therapists, counselors, coaches, crystal shops, alternative medicine practitioners. People selling programs, courses, workshops, sessions, or resources.

People who got into this because they wanted to help.

Read the blog

Some brands we’ve worked with:

The logo of the International Federation of Organic Agriculture Movements (IFOAM), featuring a stylized tree inside a circle with a sunburst behind it, and the organization’s name below.
A logo with a rising sun icon above the words 'Lilac Light' in black text.
A stylized icon of an open hand with the palm facing forward, designed with a green gradient.
Logo for Sanctuary: The Destination Collection with the word Sanctuary in bold black letters and a hummingbird silhouette to the right, partially integrated into the text, and with a background image of a hand holding a pink flamingo reflection within the word.
Text reading 'Siddhani Wellness' on a plain background.
Text that reads 'Warren Jewelers' in black font on a white background.
Text reading 'Financial District Dentistry' in bold black font on a white background.
A digital illustration of a yellow fruit slice with a pink lotus flower and a white dreamcatcher pattern in the center, overlaid with the word 'Soulflower' in elegant, cursive font.
Logo of SHAW Diamonds & Design with a stylized diamond graphic and the slogan "Your Story. Set in Stone."
Text that reads 'Soulful Energy Healing' in black font on a white background.
Logo of Sacred Lotus Spa featuring a lotus flower, gold circular design, and text about healing and relaxation established in 2016.

Ready to figure out what's worth your time and energy?