Marketing strategy for wellness brands

Your marketing should be working harder than you.

If you run a concierge practice, a cash-pay clinic, a functional medicine office, an integrative practice, or any other kind of independent wellness business, you're probably great at the work and exhausted by everything around it. The posting. The strategy. The rules.

That's where we come in.

A woman and a man are laughing and relaxing in a bathtub indoors. The woman has red hair and is wearing a gray sweater. The man, sitting with his legs up on the edge, has dark hair and is wearing a blue shirt. There is a tall green plant behind them, and candles on the wooden floor near the bathtub. Large windows are visible in the background.

About Microdose Marketing

Microdose Marketing is owned and operated by Kelly and Mike Raposa, based on the Southcoast of Massachusetts.

Kelly leads strategy, content, and client relationships. Mike handles the technical and analytical side: operations, data, and the occasional custom solution when marketing alone isn't enough.

We work with a small number of wellness brands at a time. On purpose. The work is better that way, and we like the people we work with.

Who this is for

Independent wellness brands and providers: concierge medical practices, cash-pay NPs, functional medicine, integrative providers, independent therapists, counselors, wellness coaches, Reiki masters, sound healers, yoga studios, retreat centers, crystal shops. People selling programs, courses, workshops, sessions, or resources.

People who got into this because they wanted to help.

Marketing services built like a menu.

Most marketing agencies sell you a package whether you need it or not. We don't. The full Microdose menu is built so you can pick exactly what you need: a one-time consultation, a strategy package, a single service, or an ongoing partnership built from the menu.

Transparent pricing. You scan the menu, pick what fits, and book the next step on your own terms.

Read the blog

Some brands we’ve worked with:

The logo of the International Federation of Organic Agriculture Movements (IFOAM), featuring a stylized tree inside a circle with a sunburst behind it, and the organization’s name below.
A logo with a rising sun icon above the words 'Lilac Light' in black text.
A stylized icon of an open hand with the palm facing forward, designed with a green gradient.
Logo for Sanctuary: The Destination Collection with the word Sanctuary in bold black letters and a hummingbird silhouette to the right, partially integrated into the text, and with a background image of a hand holding a pink flamingo reflection within the word.
Text reading 'Siddhani Wellness' on a plain background.
Text that reads 'Warren Jewelers' in black font on a white background.
Text reading 'Financial District Dentistry' in bold black font on a white background.
A digital illustration of a yellow fruit slice with a pink lotus flower and a white dreamcatcher pattern in the center, overlaid with the word 'Soulflower' in elegant, cursive font.
Logo of SHAW Diamonds & Design with a stylized diamond graphic and the slogan "Your Story. Set in Stone."
Text that reads 'Soulful Energy Healing' in black font on a white background.
Logo of Sacred Lotus Spa featuring a lotus flower, gold circular design, and text about healing and relaxation established in 2016.

Ready to figure out what's worth your time and energy?