We know what your patient is searching for at 11pm.
We know why they finally left conventional medicine.
We know exactly what it takes for them to trust you with their health.
Microdose Marketing works with healthcare and wellness brands ready to be found by the patients who need them most. We handle strategy, content, SEO, email, and ads- so by the time someone calls you, they already trust you.
Your patient is one of the most discerning healthcare consumers alive.
They have read the research. They have questioned the standard of care. They have advocated for themselves in rooms where that was not easy, and they have made the decision to invest in something better. By the time they find your practice, they are not on the fence about integrative medicine. They are on the fence about you.
That is the moment your marketing has to be ready for. Not to convince them that this kind of care works, but to show them that your practice is the one that will finally get it right for them.
That is a specific job. It requires content that speaks their language, SEO that meets them where they are searching, and a presence that earns their trust before they ever pick up the phone. When all of that is working together, your practice becomes the obvious answer to a question they have been carrying for years.
That is what we build.
We have been marketing to this patient for years.
The person you want to reach- health-motivated, self-directed, willing to invest in the right care, choosing providers based on trust and alignment rather than convenience- is the same person we have built content and strategy around across every brand we have worked with. We understand them deeply, not as a demographic, but as someone who makes considered decisions and responds to marketing that respects that.
We also know the world your practice operates in. FTC guidelines on health claims. Meta's restrictions on medical ad targeting. The difference between what you can say and what you can imply, and how to create content that is both compelling and compliant. We come in knowing the rules so your account is never the learning curve.
We work with four practices at a time. That is a deliberate choice. It means your practice gets a real partner, not a project manager running a template. It means we know your work, your patients, and your goals well enough to make decisions that are right for you specifically.
How we work together:
Partner Retainer
$2,500/month
Full marketing direction for your practice: strategy, content planning, SEO content, email, and landing pages. You or your team handles content creation; we direct everything and make sure it all connects.
Full Funnel Retainer
$3,500/month + ad spend
Everything in the Partner Retainer, plus paid ads management on Meta or Google. Ad spend can be billed separately to your account so you stay in control of the budget.
One-Time Consultation
$350
A single focused session to get clear on where you are, where the gaps are, and exactly what to do about them. Every ongoing client starts here because it makes everything that follows more effective.
We work with independent healthcare and wellness practices
Specifically, the ones where patient acquisition is the number one problem and generic marketing has already let them down.
If you run one of these practices, you are in the right place:
Functional medicine · Integrative medicine · Naturopathic medicine · Concierge medicine · Direct primary care · Integrative psychiatry · Hormone and women's health · Longevity and anti-aging · Functional nutrition · Nurse practitioner and PA-owned practices · Medspas with a medical director · Integrative and biological dentistry · Acupuncture and East Asian medicine · Health coaching (IFM-trained)
We keep a small roster- never more than four clients at a time. Every practice we work with gets a partner who knows their patient, understands their compliance landscape, and is focused on one thing: getting the right people through their door.
About Microdose Marketing
Microdose Marketing is run by Kelly and Mike Raposa, based on the Southcoast of Massachusetts. Kelly leads client strategy, content, and relationships. Mike brings a background in operations, quality systems, and software development, and handles the technical and analytical side of the work.
Kelly has spent years building marketing for service businesses and product brands, always working most effectively in close partnership with a small number of clients rather than across a broad roster.
Mike's background in operations and software means that when a practice needs more than marketing, we can often help with that too. Custom internal tools, patient-facing software, practice management solutions. If it is a problem that can be solved with technology, it is worth a conversation.
The name is intentional. Microdose is a philosophy: consistent, compounding work that builds something durable over time. Marketing that becomes a genuine asset for how your practice grows.
Frequently Asked Questions
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Independent integrative and functional health practices: concierge medicine, functional medicine, naturopathic, integrative psychiatry, holistic health centers. Cash-pay practices where patient acquisition is the primary growth lever and where the quality of the patient relationship matters as much as the volume.
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Everything starts with a consultation. From there we align on your messaging, your patient profile, and the channels that make the most sense for your practice. Then we take over the content direction, SEO, email, and ads, and stay in close contact so the work stays responsive and connected to what is happening in your practice.
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Four at a time, maximum. That number is a quality decision. It means every practice on our roster gets real attention, real thinking, and real results.
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The Partner Retainer ($2,500/month) covers strategy, content direction, SEO blog content, email, and landing pages. You create social content; we direct what to say, why, and how it connects to the larger strategy. The Full Funnel Retainer ($3,500/month) adds paid ads management. Ad spend is billed separately and goes straight to the platform; we manage everything else.
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Because the best ongoing partnerships start with clarity. The consultation is a working session where we look at your current marketing, your patient acquisition path, and where the biggest opportunities are. You will leave with a specific set of priorities whether you continue with us or not. It also gives both of us the chance to confirm that this is the right fit before committing to an ongoing relationship.
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Yes. Meta and Google both have meaningful restrictions around health advertising, including claims, targeting parameters, and creative formats. We know those rules well before we ever touch your account, which means your ads are compliant and effective from the start rather than learning as we go.
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It depends on the channel, creative assets, budget, organic strategy, offer, pricing and so much more. Paid ads can bring in inquiries within weeks when the targeting and creative are right. SEO content builds over months and produces the most durable, trust-based traffic long-term. Email reactivation can move quickly if you have an existing patient or subscriber list. In the consultation we will give you an honest, specific timeline for your situation.
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We never handle patient data. Our work is on the marketing side: your website, your ads, your content, and your email list of subscribers and prospects. If anything we are building comes near patient information, we flag it clearly and defer to your compliance protocols.
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Yes. Most of our client relationships are remote. We have a natural familiarity with the Northeast market but we work with practices across the US.
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Follow along on Threads or Instagram at @microdose.marketing. The content there is built to be genuinely useful whether or not you ever work with us. When you are ready to talk, the consultation is the right place to start.
Some brands we’ve worked with:
Your next patient is out there looking for you right now.
The consultation is where we figure out exactly how to make sure they find you, and feel certain about you when they do. One focused session, $350, and a clear path forward.