Paid Ads Management

For established businesses that want more consistent sales.

Paid ads are one tool in a larger system.

How Paid Ads Fit Into Your Business

When they’re used well, they bring steady traffic, steady leads, and steadier revenue.
When they’re used poorly, they’re expensive and frustrating.

Our job is to make sure you’re in the first category.

We manage paid advertising for businesses that already work and want to work more consistently without having to learn a whole new skillset or stare at analytics all day.

Our Approach

We started running ads when Instagram ads were still new.

Back when targeting was simpler, CPMs were lower, and nobody really knew what they were doing yet.

Since then, ads have changed constantly. Platforms change. Rules change. Costs change. Creative changes. What worked six months ago might not work today.

We stay on top of that because:

  • this is our full-time work

  • we run ads for clients

  • and we run ads for our own retail business

Microdose Marketing is a two-person studio based south of Boston. When you hire us, you work directly with us.

Request Paid Ads Management

What Paid Ads Do (When They’re Set Up Right)

Paid ads help you:

  • reach more of the right people

  • increase sales or leads consistently

  • smooth out slow periods

  • scale something that already sells

They work best when:

  • you know what you sell

  • you know who it’s for

  • your business is already operating

Our role is to take what you already have and turn it into a repeatable system.

Choosing the Right Platform

Not every business belongs on every platform. We help you choose based on how people buy.

If you’re not sure where you fit, that’s normal. We help you choose, and we’ll tell you honestly if ads aren’t the right move yet.

  • Works best when:

    • you sell products online

    • your offer is visual or easy to understand

    • people don’t need to search for you to buy

    Common fits:

    • ecommerce

    • local + regional services

    • established service businesses with one clear offer

    Typical starting ad spend:
    $20–$50/day

    What we usually run here:
    product sales, lead generation, retargeting

  • Works best when:

    • people are actively searching for what you sell

    • your service solves a specific problem

    • buying intent already exists

    Common fits:

    • service businesses

    • local businesses

    • higher-ticket offers

    Typical starting ad spend:
    $30–$75/day

    What we usually run here:
    search campaigns, high-intent landing pages

  • Works best when:

    • you sell to businesses, not consumers

    • your sales cycle is longer

    • your audience has specific job titles

    Common fits:

    • B2B services

    • consultants

    • software + professional services

    Typical starting ad spend:
    $50–$100/day

    What we usually run here:
    lead generation, awareness, account targeting

  • Pinterest Ads

    Works best when:

    • people browse before they buy

    • your product or service is aspirational

    • visuals do the heavy lifting

    Common fits:

    • ecommerce

    • home, lifestyle, wellness, creative brands

    Typical starting ad spend:
    $15–$40/day

    What we usually run here:
    traffic + long-tail discovery

What We Handle

Depending on where you’re starting, this can include:

  • account setup (Meta, Google, etc.)

  • pixel and conversion tracking

  • campaign structure

  • ad creative guidance

  • ongoing optimization

  • reporting you can actually understand

Some clients come to us brand new to ads. Some have been running them for years.

We meet you where you are.

Pricing and Availability

Starting at $1,500/month

  • Ad spend is separate and paid directly to the platform

  • We typically take on 1–2 new clients at a time

This is ongoing management, not a course, not a setup-and-walk-away situation.

What’s Included

  • Ad strategy and campaign structure

  • Account setup or cleanup

  • Audience research and targeting

  • Conversion tracking and pixel setup (standard implementations)

  • Ongoing optimization and testing

  • Clear, human reporting (what’s working, what’s not, and why)

  • Direct access to us, no handoffs

Creative & Assets

We don’t assume you need everything (or nothing).

Each month includes:

  • Up to 4 ad creatives (images, simple motion, and copy)

  • Creative can be provided by you or created by us

Scope & Limits

This monthly rate covers:

  • One primary ad platform

  • One business or offer

  • One ad account

If you need multiple platforms, brands, or offers, we’ll talk about it and price it appropriately.

Additional Services (As Needed)

Not every client needs these. We’ll tell you if you do.

  • Existing ad account audit: $300 one-time

  • Advanced tracking or complex setups: $300–$750 one-time

  • Landing page review + conversion feedback: $300 one-time

  • Additional platforms or creative: quoted separately

Who This Is For

We’re a good fit if:

  • you already have a proven offer

  • you understand ads take time and testing

  • you want to outsource this without micromanaging

We’re not the right fit if you need daily reassurance or instant results.

Why We Keep Our Client List Small

We’ve been doing this long enough to know what burns teams out and what hurts results.

Fewer clients means:

  • better strategy

  • faster communication

  • more consistent performance

That’s better for everyone.

Start the Conversation

Get in Touch

Thinking about paid ads?

We work with a small number of established businesses at a time, so we use this form to make sure it’s a good fit on both sides.

You don’t need to have everything figured out. You do need to have a real business and a clear reason for running ads.

Answer what you can. A sentence or two is plenty.

If it looks like a fit, we’ll follow up with next steps. If not, we’ll let you know honestly.

Frequently Asked Questions

  • Paid ads management starts at $1,500 per month.
    Ad spend is separate and paid directly to the advertising platform.

    Some businesses may need additional one-time setup or tracking work. If that’s the case, we’ll tell you up front and price it clearly.

  • Paid ads work best for established small businesses that already have a proven offer.

    If you’re already making sales or booking clients without ads, paid advertising can help you do that more consistently. If you’re still figuring out what you sell or who it’s for, ads usually aren’t the first step.

  • This depends on your platform and business type, but most clients start with:

    • Meta (Facebook & Instagram): $20–$50/day

    • Google Ads: $30–$75/day

    • LinkedIn Ads: $50–$100/day

    We’ll help you choose a starting budget that makes sense for your goals and comfort level.

  • There’s no single “best” platform.

    • Meta ads work well for ecommerce, visual brands, and many service businesses

    • Google ads work well for services and high-intent searches

    • LinkedIn ads are best for B2B and professional services

    • Pinterest ads work well for long-term ecommerce growth

    We recommend platforms based on how people actually buy,

  • Both options are available.

    Each month includes a defined amount of ad creative, which can be:

    • created by us

    • provided by you

    • or a mix of both

    If you want additional creative beyond the included scope, we’ll quote it clearly before doing the work.

  • No.

    Unlimited creative usually leads to burnout and worse results.
    We work within clear scopes so campaigns stay focused and sustainable.

  • Most campaigns need at least 30–60 days to collect meaningful data.

    Some clients see early traction sooner, but paid ads are not instant. Testing, learning, and optimization are part of the process.

  • We don’t lock clients into long contracts, but paid ads work best as an ongoing partnership.

    Short-term or “one month only” campaigns usually don’t allow enough time for ads to perform well.

    We require a 6 month retainer minimum.

  • We intentionally keep our client list small.

    We typically take on 1–2 new paid ads clients at a time so we can stay hands-on, responsive, and focused.

  • You’ll work directly with us.

    No assistants.
    No handoffs.

  • No one can guarantee results with paid advertising- and anyone who does is not being honest.

    What we can guarantee is thoughtful strategy, clear communication, and experienced management based on what’s happening in your account.

  • Paid ads are a good fit if:

    • your business is already operating

    • you know your offer and audience

    • you’re ready to invest in growth

    If you’re not sure, reach out. We’ll tell you honestly whether this makes sense now or later.