Had coffee with a former client last week who was about ready to throw her laptop out the window. Guess what she said?

"I spent $8,000 on this website. Perfect SEO score. First page of Google. And last month? Two leads. TWO. Meanwhile, my competitor who can barely spell is somehow everywhere. Someone told me I need to optimize for AI now? What does that even mean? I just figured out what a meta description is." Sound familiar? The game changed and nobody sent you the memo.

You have read like 600 articles on SEO and you still aren’t sure what it is, but that’s fine. Everyone keeps telling you to “make sure you use keywords” and “make sure you do updated keyword research” but you don’t even know what that means. In short, the “algorithm” (aka the tech that determines what to show you) on social apps AND Google both work similarly in that you will be connected with other people who have stuff in common with you.

Ever wonder why you keep seeing ads for that pair of shoes you looked at once? That’s retargeting ads in action. Retargeting, also known as remarketing, targets people who’ve previously visited your website but didn’t make a purchase. These ads follow users around the web, reminding them of what they’re missing out on. My personal favorite obsessive retargeting brands? Amazon and Halara. I mean, they REALLY figured this shit out.

Think blogging is dead? It’s not. Writing for your website is one of the most powerful ways to connect with your audience and attract your ideal clients… especially for artists, healers, and creatives. Here’s why it works and how to get started, even if writing isn’t your thing.

Learn how to create eye-catching titles, choose the best tags, update listings regularly, and stand out from the competition on Etsy. With simple tips, you’ll attract more buyers and grow your shop.