There is a specific kind of overwhelm that happens when you are great at what you do and completely lost when it comes to marketing it…

You don't have to fix anything right now. You don't have to figure anything out. For the next few minutes the only thing you have to do is mentally take a walk with me.

Most marketing advice tells you to look at your analytics. And sure, do that. But also… what if you pulled some cards first?

There's a version of marketing that burns you out before your brand ever gets off the ground. This isn't it.

Your marketing needs to reflect that because the patient you are trying to reach is not the same patient a conventional practice is trying to reach, and the way they make decisions is not the same either.

If you have ever hired a marketing agency for your medical practice and walked away feeling like you spent a lot of money explaining your own business to someone who never really got it, you are not alone.

If you run a cash-pay or direct-pay medical practice, you already know the referral pipeline that conventional practices lean on doesn't really work for you. Insurance networks send patients to in-network providers.

If you have ever googled your own practice and felt a panic when you could not find yourself on the first page, this post is for you. SEO (search engine optimization) is the reason some medical practices show up at the top of Google when someone searches for their services, and others do not.

The short answer is yes. You can run Facebook ads for your medical practice. But there is a longer answer that will save you a lot of wasted budget and rejected ads, and that is what this post is for.

If you are searching for how to get more patients for your medical practice right now, you are probably not brand new to this problem. You have likely tried a few things. And the results were either disappointing or completely disconnected from the kind of patients you are actually trying to attract.