A great client testimonial is the most persuasive marketing you own. People trust other people, so a story from someone who felt lost and then got better does more than any tagline you could write. Which is exactly why it is tempting to plaster them everywhere. In wellness, testimonials and reviews are a legal minefield, and it catches careful, well-meaning practices all the time.

If you run a growing therapy or counseling practice, you know this specific worry: you have clinicians on your team, some of them with openings, and every empty slot on a calendar is revenue you don't get back and a clinician who might start looking elsewhere. When you're adding locations and adding providers, that worry scales right along with you.

Most businesses spend years earning a customer's loyalty. You don't get years. If you run an elective 3D, 4D, or HD ultrasound studio, your customer is intensely, emotionally yours for a few months, and then they have the baby and they're gone.

If you run a functional or integrative practice, you do a lot. More than one kind of patient, more than one kind of care, and often a specialty you want to be known for, on top of everything else. The range is a strength. The hard part is that when a lot is going on, it's tough to separate it clearly, and when you can't, patients get overwhelmed and click away, and Google can't tell what you do well enough to send you the right ones.

If you run a cash-pay wellness or medical practice and you've never found a marketing person who gets you, there's a reason. You're clinically legit. You also read your birth chart. You order labs and you keep a crystal in your desk drawer, and every marketing company you've talked to can handle one of those things but not the other.

You wrote a book. Maybe it took two years, maybe it took ten, maybe it came out of the hardest season of your life and you weren't sure you'd finish it. It's with an editor now, or close, and you're staring down the part nobody warned you about: you have to sell it. By yourself. While also running the coaching, the sessions, the retreats, the business that has your name on it.

This is the playbook for anyone who takes clients and is using meta to grow their client base. If you sell physical products through a shop or an online store, a lot of the principles still apply, but this blog isn’t specifically for you.

I need you to know something wicked important: Instagram is one option. It is not the only option. I know that sounds obvious. It also runs against pretty much everything marketing people will tell you, so I figure it's worth leading with.

I can't tell you whether your practice should leave insurance. I'm not a doctor and I'm staying in my lane on that one. What I can tell you is what the marketing reality looks like on the other side. Because that's the part most providers don't see coming, and it's the part nobody talks about until the decision is already made.

Your bio is probably doing more damage than the algorithm. damn, brutal, I know. I’m from Massachusetts and we’re blunt here. I see a lot of independent practice websites in a typical week. The bio mistake is almost always the same. So you’re not alone, at least.

If you have ever hired a marketing agency for your medical practice and walked away feeling like you spent a lot of money explaining your own business to someone who never really got it, you are not alone.

Your marketing needs to reflect that because the patient you are trying to reach is not the same patient a conventional practice is trying to reach, and the way they make decisions is not the same either.

If you run a cash-pay or direct-pay medical practice, you already know the referral pipeline that conventional practices lean on doesn't really work for you. Insurance networks send patients to in-network providers.

If you have ever googled your own practice and felt a panic when you could not find yourself on the first page, this post is for you. SEO (search engine optimization) is the reason some medical practices show up at the top of Google when someone searches for their services, and others do not.

The short answer is yes. You can run Facebook ads for your medical practice. But there is a longer answer that will save you a lot of wasted budget and rejected ads, and that is what this post is for.

If you are searching for how to get more patients for your medical practice right now, you are probably not brand new to this problem. You have likely tried a few things. And the results were either disappointing or completely disconnected from the kind of patients you are actually trying to attract.

You don't have to fix anything right now. You don't have to figure anything out. For the next few minutes the only thing you have to do is mentally take a walk with me.

Most marketing advice tells you to look at your analytics. And sure, do that. But also… what if you pulled some cards first?