Pull Cards and Figure Out Your Marketing: Tarot Spreads for Business Owners
Most marketing advice tells you to look at your analytics. And sure, do that. But also… what if you pulled some cards first?
*Before you roll your eyes: if you're rolling your eyes, this blog is not for you and that is completely fine. There are a lot of great marketers out there and one of them is probably a better fit. No hard feelings.
Tarot is a tool for reflection. A way of asking yourself questions you might be avoiding. And if you run an independent brand, you already know that the best business decisions come from a combination of strategy and intuition.
Here are two custom spreads I use frequently in my brands- one for marketing, one for business- each using eight cards. You can do both in one sitting or pull them separately. Shuffle until it feels right. You know what that means.
Spread One: For Marketing Clarity
Card 1: Your Current Energy
This is the foundation card. Whatever shows up here is true whether you want it to be or not.
If you pull the Five of Cups, you might be marketing from a place of loss or disappointment- still focused on what isn't working instead of what is. If you pull the Ace of Wands, your energy is actually really good right now and the problem might be direction, not drive. The High Priestess here suggests you already know what to do and you're waiting for external permission that is never coming.
Card 2: What Your Audience Needs From You
Not what you think they need. What they need for realz.
This card has a way of humbling you.
The Six of Cups here might mean your audience needs warmth, nostalgia, and the feeling of being seen- not another tips carousel. The Tower is a confronting one- it might mean they need you to say the thing you've been too afraid to say out loud. The Ten of Pentacles suggests they need proof of longevity and stability- testimonials, case studies, the long view.
Card 3: What Is Blocking Your Visibility
The Moon here is extremely common for whimsical brand owners; you're hiding behind vagueness, being mysterious when you should be clear. The Four of Cups suggests you're so focused on what you're not getting that you're missing the opportunities already in front of you. The Eight of Swords means the block is mostly in your own head… you feel trapped but the constraints are not as real as they seem.
Card 4: Your Strongest Marketing Asset Right Now
What is already working that you might be undervaluing. Pay attention to this one. We have a tendency to ignore what comes naturally.
The Star here means your authenticity and vulnerability are your biggest asset; people trust you and you need to lean into that. The Queen of Pentacles suggests your practical, grounded expertise is what sets you apart- own it more. The Page of Cups means your creativity and emotional intelligence are the thing; you connect with people in a way that most brands can't manufacture.
Card 5: The Content You Should Be Creating
The energy, tone, or format that will resonate most right now.
If you pull a Wands card, your content should be energetic, inspirational, forward-moving: reels, behind the scenes, momentum energy. Cups cards point toward emotional storytelling: personal, vulnerable, connecting on a feeling level. Swords cards suggest educational content: clear, direct, blunt. Pentacles cards mean practical and results-focused: show the work, share the process, demonstrate value.
Card 6: What to Stop Doing
The marketing habit, platform, or approach that is draining you for no return.
The Eight of Pentacles reversed here is very specific- you are grinding on something without stopping to ask if it is working. The Five of Wands suggests you are competing when you should be collaborating- comparison is eating your energy. The Devil means you are staying on a platform or in a strategy out of fear of losing something, not because it is serving you.
Card 7: What to Start Doing
The thing you have been putting off that is the move.
The Fool here is not an insult; it means the thing you're scared to try is exactly what you should try. The Ace of Pentacles is very practical; start the thing, build the thing, make the offer. The Two of Wands means it is time to think bigger and start planning for growth rather than just managing the present.
Card 8: The Outcome If You Follow This Guidance
Not a guaranteed prediction. This is an energetic possibility.
The Sun here is obvious: clarity, visibility, joy, momentum. The World suggests completion and expansion- something you've been building is about to click into place. The Ten of Cups means the success available to you is deeply personal and emotionally fulfilling, not just financial.
Spread Two: For Business Clarity
Card 1: The Foundation of Your Business Right Now
What everything is built on.
The Emperor here is superrr good news- your structure and systems are solid. The Two of Pentacles means you are juggling too many things and the foundation is wobblier than it looks from the outside. The Empress suggests abundance and creativity are your foundation, which is beautiful, but you may need more structure to grow sustainably.
Card 2: Your Greatest Strength as a Business Owner
The thing that makes you different (not what you think you should say in your bio)
Strength means your ability to stay calm and lead with compassion under pressure is rare and valuable. The Hermit means your depth of knowledge and willingness to do the inner work is what clients ultimately come for. The Queen of Swords means you are clear, direct, and honest in a way that most people in your industry are not and people trust you for it.
Card 3: Your Greatest Challenge Right Now
The Hanged Man means you are in a necessary pause that feels like failure; you are not failing, you are reorienting or evolving or shifting. The Seven of Pentacles means you have been doing the slow work and you are impatient for results that are actually on their way. The Three of Swords means something painful needs to be acknowledged before you can move forward- grief, disappointment, or a decision you have been avoiding.
Card 4: What Your Business Needs Most From You
The Hierophant here can be uncomfortable because it means your business needs more structure, consistency, and perhaps some conventional strategy even if that doesn't feel very woo. The Ace of Cups means it needs your full emotional presence; you have been going through the motions and your business can feel that. The Knight of Wands means it needs you to move faster (stop planning and start executing).
Card 5: Your Most Aligned Offer or Service
Whatever suit shows up here is meaningful. Pentacles point to your most practical, tangible, results-driven offering. Cups suggest your most emotionally resonant offer- the one that involves the deepest connection and transformation. Wands point to your most creative, energizing, and exciting offer. Swords suggest the offer that cuts through confusion and gives people clarity.
Card 6: What Is Ready to Be Released
The offer, approach, client type, or belief about your business that has served its purpose.
The Death card here is almost always about something that needs to end so something better can grow- an offer that no longer excites you, a business model that no longer fits, a belief about what you are allowed to charge. The Six of Swords means a slow, transition away from something is already in progress… let it complete. The Ten of Wands means you are carrying too much and something needs to be put down, not pushed through.
Card 7: What Is Ready to Be Built
The Three of Pentacles here means collaboration- something you cannot build alone is ready to be built with others. The Ace of Wands means a completely new direction or creative project is ready to be born- trust it even if it doesn't make logical sense yet. The Six of Pentacles means it is time to share more of what you know- teaching, resources, and giving back to your community is the next aligned move.
Card 8: The Energetic Theme of the Next Season
Judgement here means a significant awakening or calling is available; you are being asked to step into a bigger version of yourself and your business. The Wheel of Fortune means change is coming and your job is to stay flexible and trust the timing. The Four of Wands means celebration, community, and a period of real joy in your work is available if you let it be.
A Note Before You Pull
These spreads work best when you are not trying to get a specific answer. If you already know what you want the cards to say, put the deck down and just do the thing. But if you are genuinely stuck, genuinely unsure, or genuinely in need of a different kind of mirror- shuffle slowly, ask the question out loud, and see what shows up.
Your intuition already knows.
If you want help translating what came up for your specific brand, a consultation is a good place to start.
