Marketing for independent wellness brands.
Strategy, copy, and content for the providers building something outside the wellness-industrial-complex, with transparent pricing and over seven years of expertise.
We’ve spent the last seven-plus years helping independent wellness practitioners, alternative wellness brands, and small wellness businesses find their clients and grow on terms that fit their actual lives. Reiki masters. Sound healers. Indie therapists. Wellness coaches. Concierge medical practices. Independent providers working outside the insurance referral system. If you're building something real and you're tired of marketing advice that doesn't fit, you're in the right place.
Below is the full menu of how we work with brands. Most clients start with a consultation to figure out what's worth their money and time. Some come in knowing exactly what they need.
Two ways to work together. You choose.
One-off projects
Pick anything from the menu below. 50% deposit to start, balance on delivery. Most projects deliver in 1-4 weeks.
Custom retainers
Build a monthly partnership from the menu below. $2,000/month minimum, 3-month commitment. Scope adjusts as needed.
How we deliver
Some work we handle personally. Some is delivered by trusted specialists we oversee.
You get one point of contact and one invoice.
Foundations
The work that needs to exist before anything else converts. Most clients start here.
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$350 A focused session on whatever is most stuck right now. Pre-call form review, real conversation, and a written summary of three priority moves. 1-week turnaround.
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A written audit of your current marketing- website, email, social, SEO, and conversion gaps- with three to five specific priority moves and a recommended order of operations. Includes a 30-minute Q&A after delivery. 2-3 week turnaround.
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A written review of how your brand currently sounds across web, email, and social, with specific rewrites of three top-performing assets so the voice is consistent and converts. 2-3 week turnaround.
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For brands that don't have a clear niche or are trying to serve too many audiences. Includes a working session and a written positioning document with target client definition, key messages, and a refreshed one-line description for use across the brand. 3-week turnaround.
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A full SEO audit of your site including technical issues, content gaps, and a targeted keyword list (15-25 keywords) specific to your niche and the searches your clients are actually making. 2-week turnaround.
Strategy
Plans and roadmaps you can actually execute, written for the brand you actually have.
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For brands that need more than one session. Reviews current marketing, offers, lead generation, and conversion. Includes a 90-minute call (already oriented before it starts), a written strategy covering ideal client, positioning, content priorities, and a 90-day action plan. Includes the SEO audit with targeted keywords. Two-week follow-up check-in. 3-week turnaround.
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The action plan piece on its own, for brands that already know their positioning and just need a written, sequenced plan to execute. Includes one 60-minute call and the written plan. 2-week turnaround.
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For brands launching a new offer, course, product line, or program. Includes a working call, a launch timeline working backward from your launch date, content prompts for each phase, email sequence outlines, and a recommended ad strategy if relevant. 3-4 week turnaround.
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A 3-month content plan covering blog, email, and social topics, with specific titles, hooks, and intended outcomes for each piece. Built around your business goals for the quarter. 2-3 week turnaround.
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A written email strategy covering welcome sequence, nurture flow, and campaign cadence. Includes a visual funnel map showing how subscribers move through your email ecosystem. 2-week turnaround.
Website + Sales Copy
Pages that say what you actually do, in your actual voice, and convert the right people.
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per page Long-form, fully written page copy in your voice. Home, about, services, or individual sales pages. 1-2 week turnaround per page.
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Home, about, services, and contact. Includes SEO recommendations for each page. 3-4 week turnaround.
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A high-conversion long-form page for a specific offer, program, or lead magnet. Includes one revision round. 2-3 week turnaround.
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(up to 10 items) Rewrites of existing product or service descriptions in your brand voice, optimized for both clarity and SEO. 1-2 week turnaround.
Email Marketing
Email is the highest-ROI channel for almost every wellness brand.
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Setup on Flodesk, ConvertKit, Klaviyo, or MailerLite. Includes a brand-aligned email template, list migration, and basic segmentation. 1-2 week turnaround.
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A written welcome sequence for new subscribers, fully built in your email platform and ready to send. 2-3 week turnaround.
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A longer nurture flow for subscribers who didn't convert from the welcome sequence. 3-4 week turnaround.
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For cold lists that need to be reactivated. Includes a clear "are you still here" thread and a clean unsubscribe path. 2-week turnaround.
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Two written, designed, and scheduled emails per month. Includes one round of revisions per email. Best for brands sending biweekly.
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Four written, designed, and scheduled emails per month. Includes one round of revisions per email. Best for brands sending weekly.
Blog + SEO Content
SEO-driven content written for the searches your clients are making, in a human voice
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A fully written, SEO-optimized blog post on a specific topic in your voice. Includes title, meta description, and on-page SEO formatting. 1-2 week turnaround.
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Four posts written over 4-6 weeks. Topics selected together at the start of the project.
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Four posts per month, written, SEO-optimized, and scheduled in your CMS. Includes ongoing keyword research and topic refinement.
Social Content
All social services below are delivered virtually; we don't travel to film, photograph, or produce on-site content. Clients provide raw photos and video footage (a phone is fine) and we handle the rest.
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A written plan covering content pillars, post cadence, and 3 months of specific topics for Instagram, LinkedIn, or Threads. 2-week turnaround.
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Twelve captions per month for Instagram, written in your voice and repurposable for LinkedIn and Threads. Does not include graphics or scheduling.
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Four Reels per month edited from client-provided raw footage. Includes captions, on-screen text, music selection, hashtags, and scheduling.
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Strategic Pinterest management for wellness brands. Includes 8-12 fresh pins per month, keyword research, and monthly reporting.
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For brands that want their entire Facebook, Instagram, and/or Threads presence handled. 3-month minimum commitment.
Meta Light | $2,000/month
Eight to ten Instagram posts per month mirrored to Facebook, captions in brand voice, basic graphics from client photos, and a monthly performance report. No Reels production, no Stories, no community management. Best fit for brands that want consistent presence without growth pressure.
Meta Standard | $3,000/month
Twelve to fifteen Instagram posts per month mirrored to Facebook, captions and graphics, 2-3 Stories per week, community management on DMs and comments within 24 hours on weekdays, monthly strategy adjustment, and monthly reporting. Best fit for brands using social as a real growth channel.
Meta Full | $4,200/month
Everything in Standard, plus four Reels per month edited from client-provided footage, daily Stories on weekdays, a monthly 30-minute strategy call, and light partner and creator outreach (3-5 reach-outs per month). Best fit for brands ready to invest in social as a primary acquisition channel.
Paid Ads
We handle strategy, creative direction, audience targeting, testing, and ongoing optimization on Meta, Google, or both. Ad spend is billed separately and goes directly to the platform- you stay in full control of the budget.
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Account setup, pixel installation, audience research, initial creative direction, and first campaign build. One-time fee.
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Account setup, conversion tracking, keyword research, and first campaign build. One-time fee.
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$1,200/month (one platform) or $1,800/month (both)
Ongoing optimization, creative refresh, audience testing, and monthly reporting.
Custom Marketing Retainer
For brands that want ongoing strategic direction and execution without adding another staff member. Starting at $2,000/month, built from the menu above.
A custom retainer pulls together the services you actually need each month: strategy, content, email, copy, ads, or any combination. You're buying an ongoing partnership where the scope can flex month to month within an agreed range.
Every retainer includes a monthly 30 to 60 minute strategy call, direct access for strategic questions between calls, one revision round per deliverable, and monthly reporting on what shipped and what's next.
Minimum 3-month commitment to start, then month-to-month. The right starting scope gets figured out in a consultation or strategy package; most clients begin with one of those before stepping into a retainer.
Two lighter options for past clients or brands that want ongoing access without the monthly commitment.
Both available to past or current clients only.
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A standing monthly check-in for past clients who want ongoing direction without active deliverables. 60-minute call, written notes after.
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Four hours per month of asynchronous email and Voxer access for questions, quick feedback, and small tasks. Best as an add-on for past clients between bigger projects.
A note on scope
We do not offer the following services. Honest scope matters more than a long list of capabilities:
Branding, logo design, or full website development. We refer these out to designers we trust.
TikTok content.
Twitter/X.
Podcast production.
Influencer outreach campaigns.
Affiliate program setup.
If you need any of these, we're happy to point you toward someone who handles them well.
Some brands we’ve worked with:
Still figuring out what you need?
Most clients start with a 60-minute consultation. We figure out together what's worth your money, time, and attention before you commit to anything bigger.
Let's talk.
Fill this out and we'll respond within 48 hours on weekdays with next steps. Most inquiries get a direct response from Kelly.