Who We Work With
Microdose Marketing is not a general healthcare marketing agency. We work with a specific kind of practice- independent, cash-pay or hybrid, built around a root-cause or integrative approach to care- and we have built everything we do around the specific challenges those practices face.
The patient you are trying to reach is not a conventional healthcare consumer. They are research-driven, skeptical of standard medicine, and making a considered financial decision to invest in a different kind of care. Most marketing agencies do not understand that patient. We do, because it is the only kind of practice we work with.
We keep a maximum of four clients at a time. Every practice on our roster gets a partner who knows their niche, understands their compliance landscape, and is focused entirely on one outcome: getting the right patients through their door.
Practices We Work With:
Functional and Integrative Medicine
Functional medicine doctors, integrative medicine physicians, and osteopathic practitioners taking a root-cause approach to care. Your patient is research-driven, has often been dismissed by conventional medicine, and is making a considered decision to invest in a different kind of care. Your marketing needs to meet them in that research process.
Naturopathic Medicine
Independent naturopathic practices face a specific patient acquisition challenge: the people who need you most often do not know you exist, or do not yet understand what you do. The right content strategy changes that by showing up when they are searching for answers and making it immediately clear that your approach is what they have been looking for.
Concierge Medicine and Direct Primary Care
Concierge and DPC practices have opted out of the insurance model entirely, which means they have also opted out of the built-in referral pipeline. Patient acquisition is an active job. The good news is that the patient you are trying to reach- someone willing to pay out of pocket for a physician who actually has time for them- is actively looking.
Integrative Psychiatry and Mental Health
Integrative psychiatry practices bridge medication management with lifestyle, nutrition, and root-cause approaches to mental health. That nuance is hard to communicate and most marketing agencies do not understand it. We do and we know how to reach the patient who is specifically looking for a psychiatric approach that goes beyond symptom management.
Hormone and Women's Health
Perimenopause, menopause, PCOS, thyroid, HRT- this is one of the fastest-growing areas of cash-pay medicine and one of the most competitive. The practices that stand out are the ones with a clear point of view, consistent content, and a website that immediately signals to the person searching that they are going to be taken seriously here.
Longevity, Anti-Aging, and Regenerative Medicine
Practices focused on proactive, preventive, and regenerative care attract a specific kind of patient- health-motivated, research-driven, willing to invest. Reaching them requires content that educates and builds credibility over time, not ads that interrupt.
Nurse Practitioner and PA-Owned Practices
Independent NP and PA practices are one of the fastest-growing segments of cash-pay medicine. The marketing challenges are the same as any independent functional practice, and the opportunity is significant for the ones that build a strong organic presence early.
Functional Nutritionists and Dietitians
Private practice RDs and functional nutritionists with a root-cause, whole-person approach need marketing that speaks to the patient who has tried the standard advice and is looking for something more specific. We understand that patient and we know how to reach them.
Medspas with a Medical Director
Not every medspa is the right fit for us, but the ones doing hormone therapy, IV nutrition, peptides, or other clinically-driven services alongside aesthetics are. If your medspa is closer to a functional medicine practice than a beauty studio, we should talk.
Integrative and Biological Dentistry
Biological and airway-focused dental practices are significantly underserved by marketing agencies that do not understand the niche. The patient looking for a mercury-free, whole-body approach to dental care is a specific person doing specific research. Showing up in that research process is exactly what we do.
Acupuncture and East Asian Medicine
Independent acupuncture practices, especially those with a functional or integrative lens, face the challenge of educating a patient who may not fully understand what acupuncture can do for them before they book. The right content strategy bridges that gap and builds the trust that turns a curious searcher into a booked appointment.
Health Coaches with Functional Medicine Training
IFM-certified and functionally-trained health coaches in private practice often struggle to differentiate themselves in a crowded space. The ones that grow are the ones with a clear niche, a strong content presence, and a website that immediately communicates who they help and how.
What Our Clients Have in Common
They are independent. They are cash-pay or hybrid. Patient acquisition is their number one problem, not an afterthought. They have usually tried at least one marketing agency or consultant before and walked away feeling like they spent a lot of money explaining their own business to someone who never really got it.
They are not looking for someone to just post on their Instagram. They are looking for a partner who understands their patient well enough to build a strategy that actually works, and who will tell them the truth when something is not working.
If that sounds like you, we should talk.
How It Works
Every client relationship starts with a consultation. It is a focused, one-time working session where we look at your current marketing, your patient acquisition path, and where the biggest gaps are. You leave with a clear set of priorities whether or not you continue working with us.
If it is a fit, we move into one of two retainer tiers depending on what your practice needs. Both include strategy, content, and SEO. Paid advertising is available within both tiers for practices that are ready for it.
We do not take on more than four clients at a time. When we are at capacity, we maintain a short waitlist. If you are interested, the best time to reach out is now.
Frequently Asked Questions
-
Our expertise is built around the US cash-pay and integrative medicine landscape, including Meta and Google advertising compliance for health practices in the US. We are not the right fit for practices operating primarily in other markets.
-
Yes, if the practice has a meaningful cash-pay component and patient acquisition is still a primary challenge. We are not the right fit for practices where the majority of growth comes from insurance networks and in-network referrals.
-
If you run an independent, cash-pay or hybrid practice with a functional, integrative, or root-cause approach and patient acquisition is your biggest challenge, reach out. If we are not the right fit we will tell you that in the consultation, and we will point you toward someone who is.
-
You do not need a perfect website or an existing content strategy to work with us. You need a clear sense of who your patient is, a practice that is ready to grow, and the willingness to commit to a strategy over time rather than looking for overnight results. If you are not sure, the consultation is the right place to figure that out together.
-
The consultation is $350. It is a focused working session, not a sales call. You will leave with a clear picture of your current marketing, where the gaps are, and exactly what to prioritize- regardless of whether we end up working together.
Are we the right fit?
The consultation is where it starts. One focused conversation about your practice, your patient, and your current marketing. You will leave with clarity either way.