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A by-industry claims guide for wellness marketing: the phrases that cross the line, and what to say instead.
The fastest way to get in trouble is sharing a claim you cannot back up, and the rules shift depending on what you do. This in-depth guide covers functional medicine, longevity, coaching, therapy, energy work, supplements, and med spa, each with the phrasing to avoid and a compliant rewrite to use instead.
A by-industry claims guide for wellness marketing: the phrases that cross the line, and what to say instead.
The fastest way to get in trouble is sharing a claim you cannot back up, and the rules shift depending on what you do. This in-depth guide covers functional medicine, longevity, coaching, therapy, energy work, supplements, and med spa, each with the phrasing to avoid and a compliant rewrite to use instead.