You know exactly what you do. You have the training, the certifications, the years.
Your client has none of that. At 11pm, phone in the dark, they type something into Google that sounds nothing like the words on your website.
That gap is why good practitioners stay invisible.
Pick your field (there are 52, from Reiki to functional medicine) and say whether you work in person or online. You will see the exact phrases your client is searching, next to the words you have been using. Then a set of ways to rewrite your copy in their language.
You know exactly what you do. You have the training, the certifications, the years.
Your client has none of that. At 11pm, phone in the dark, they type something into Google that sounds nothing like the words on your website.
That gap is why good practitioners stay invisible.
Pick your field (there are 52, from Reiki to functional medicine) and say whether you work in person or online. You will see the exact phrases your client is searching, next to the words you have been using. Then a set of ways to rewrite your copy in their language.