What they typeWhat your client types into Google at 11pm, and what to put on your homepage instead.
You know exactly what you do. You have the training, the certifications, the years.
Your client has none of that. At 11 pm, phone in the dark, they type something into Google that sounds nothing like the words on your website.
and that’s why they can’t find you.
Pick your field- there are 52, from Reiki to functional medicine- and say whether you work in person or online. You will see the exact phrases your client is searching, next to the words you have been using. Then a set of ways to rewrite your copy in their language so they can find you during that late night google sesh.
4 minutes = 3 things you can use today.
No course. No video. No thirty-page workbook
Their words, next to yours The language you were trained in and what an actual prospect might type when they are looking for what you offer.
The searches, in full. The real phrases, for your field, in your town or online. Copy the whole list in one click and keep it next to you the next time you write anything.
Lines for your homepage Nine ways to say it, in three different angles, so you can pick the one that sounds like you. Copy them, or use them as a place to start.
…Then print the whole thing. I know where it is going. Mine is in a binder too lol
If you have ever had to explain your work to a marketer who did not get it
This was built for independent wellness practitioners and the people who run small practices.
Reiki and energy work · Yoga · Massage and bodywork · Skin and esthetics · Therapy and counseling · Somatic work · Wellness coaching · Tarot and intuitive reading · Astrology · Mediumship · Crystal shops · Sound healing · Breathwork · Meditation · Acupuncture · Herbalism · Nutrition · Doulas and birth work · Hypnotherapy · Pilates · Personal training · Chiropractic · Day spas and salons · Retreats · Sauna and cold plunge · Functional and integrative medicine · Naturopathic medicine · Psychiatry · Physical therapy · Pelvic floor therapy · Occupational therapy · Midwifery · Lactation support · Fertility support · Menopause and hormone care · Metabolic care · Direct primary care · Med spas · IV therapy · Ayurveda · Craniosacral · Reflexology · Aromatherapy · Art and music therapy · Grief support · Recovery coaching · Sleep coaching · ADHD coaching · Tai chi and qigong · Wellness centers · Supplement and product brands
And if your work is not on the list, there is a box where you type what you call it, and the tool builds around your words.
A few things I want to be straight about
Once you have the link, it is yours. Use it every time you write a service page.
Nothing you type leaves your browser. No account. No cloud. No tracking of what you enter. Your business name, your town, your notes- all of it stays on your machine. Close the tab and it is gone.
It prints. Properly. The whole thing, formatted, with a line for the one thing you are changing this week.
And yes, you are giving me your email. That is the trade, and I would rather say so than pretend otherwise. One email with the link. After that, a note every week or two about marketing. Leave whenever you want, no hard feelings and no exit survey.
I have been the person Googling at 11pm
I run Microdose Marketing from the south coast of Massachusetts. I work exclusively with independent wellness brands, some of them for four years and counting. I am also a Reiki master, and long before any of that I was the patient whose labs kept coming back “normal” despite everything not being normal at all.
So I know what your client types at 11pm, because I typed it. And I know what it costs you when they cannot find you.
This tool is the first ten minutes of a conversation I have had with every single client I have ever taken on. It works whether or not you ever hire me.
- Kelly
Your people are already searching.
Right now, tonight, somebody within ten miles of you is typing the thing you help with into a search bar. Let us make sure the words on your homepage are the words they use so they find you.